Presentation of the Wine Market in China

  

24th Oct - SAVE THE DATE

Presentation of the Wine Market in China

Join us on Thursday, October 24th, from 4 PM to 6 PM, for a general overview of the Chinese wine market, with a particular focus on the Ningxia region. This event is in preparation for a potential Vinitech Innovation Tour mission scheduled for august 2025! 

China: A distant market full of opportunities

In a complex and sometimes uncertain international context, market diversification makes perfect sense. Although China is a distant market, it is full of opportunities for the wine sector, particularly in the Ningxia region. 

What Opportunities Does the Wine Market in Ningxia Offer? 

The Ningxia region, located in northwestern China, is emerging as a key player in the wine sector. With complex yet favorable climatic conditions, fertile soils, and increasing government support, this "desert oasis" is attracting attention from investors and wine producers worldwide.

  • Quality of Wines: Ningxia wines, particularly Cabernet Sauvignon and Merlot, have received international accolades, affirming their quality on the global market. 
  • Government Support: The Chinese government actively encourages the development of the wine industry through subsidies, funding, and favorable policies. 
  • Expansion of Vineyards: Many local and foreign investors are establishing themselves in Ningxia, increasing vineyard acreage and diversifying the grape varieties grown.
  • Development of Wine Tourism: The region is attracting more tourists eager to explore its vineyards, opening avenues for tasting activities and wine tours. 

These factors make Ningxia a promising region for stakeholders in the wine market, both domestically and internationally. 

Speakers:

  • Nicolas BILLOT-GRIMA, an expert in the wine sector in China and founder of STONE&MOON Winery in Ningxia, will share his insights on the market, challenges, and opportunities.
  • Testimonial from a supplier company active in China. 
  • More experts will be announced soon! 

Hybrid Format: 

An enriched program will follow soon, stay tuned!

#VinitechInnovationTour #China #Ningxia #WineIndustry #ExportOpportunities #Webinar 

This action is made possible by the support of the #SIRENA program from the Nouvelle-Aquitaine Region - ISVV - Institute of Vine and Wine Sciences - Interco Nouvelle-Aquitaine - VINITECH - SIFEL - INNO'VIN