The Art of Selling Wine by Diego Weber
Interview with Matthieu Hamel from the Pellenc group
The Art of Selling Wine explores brand success in a global wine industry. In this podcast that addresses wine professionals, Diego Weber travels to wine-growing regions and talks to key actors in his industry about the art of selling wine. Hundreds of hours of concentrated wine marketing knowledge have already been published - in German and English, freely accessible for everyone interested.
In this episode on Vinitech Sifel 2022, Diego talks to Matthieu Hamel, market manager at the manufacturing company Pellenc, about vineyard automatization, IoT applications and the need for interoperability among suppliers of the wine industry.