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Vinipack [ NEW ]

COLLOQUIUM: MARKETING AND PACKAGING INNOVATION ISSUES FOR WINE

Creative, informative, connected, environmentally responsible… Packaging is playing an increasingly decisive role as a differentiating and value-creating factor in wine sales and will take centre stage on Wednesday 30 November with the VINIPACK colloquium, organised by the ATLANPACK cluster — the network of packaging manufacturers in the New Aquitaine region, in partnership with VINITECH-SIFEL and the INNO’VIN cluster.

This professional event will allow wine industry stakeholders (merchants, marketers, direct sellers, etc.) to gather information, interact and develop partnerships with industry stakeholders. Nearly 150 professionals are expected to attend this major event in packaging.

A day of interactions involving professionals

This day will revolve around two conferences and two round-table discussions covering all aspects of a topical subject: packaging innovation to create value for wine. These key events, featuring presentations by experts in marketing, design, packaging, labelling, marketing and international markets will include:

  • Understanding international innovations (conference organised the National Designer Packaging Institute – INDP)
  • Decoration, presentation and labelling of the bottle to promote differentiation (conference organised by ATLANPACK)
  • Creation of perceived value by packaging (round-table discussion led by the INDP)
  • Packaging as an enhanced digital medium to facilitate consumer information (round-table discussion led by INNO’VIN)

Spotlight on packaging

Because packaging is firstly a matter of visual impact, an exhibition of 10 display cases, accessible to all visitors to VINITECH-SIFEL, will present the expertise of professionals in the industry. From innovatively designed glassware to the most creative labels, not forgetting wooden boxes, bag-in-boxes, corks and anti-counterfeiting systems: all the creativity and technical sophistication of packaging will be on show.

Fee-paying registration for the colloquium from September on www.vinipack.net

Inscrivez-vous Plus d'informations 

Meet the experts of packaging, targeting your contacts by making an appointment now on the platform Business Meeting 

See you Wednesday, November 30

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