With 20% of its exhibitors and 15% of its visitors coming from all over the world, VINITECH-SIFEL has, for several years, been considered one of the leading international platforms for future-oriented investments in the vine, wine, fruit and vegetable industries. In 2016, this approach will be stepped up with the extension of the targeting of potential visitors to investors and purchasers from the most distant countries, and the renewal of the targeted B-to-B Business Meeting service... At the same time, the International Club — a hospitality area for international buyers and delegations — will facilitate the arranging of appointments with overseas participants in the fair, both exhibitors and visitors.
Overseas Export Focus
From the emergence of developing countries to the growth of the world's population: the map of wine, fruit and vegetable-producing countries has changed significantly over the past few years. Consequently, although the leading wine-producing nations remained European in 2015, with Italy (49.5 million hectolitres in 2015), France (47.5 million hectolitres) and Spain (37.2 million hectolitres)* occupying the top three places, the market shares of so-called "New-World" wines increased significantly in global trade.
From South Africa to Peru, and from Canada to South Korea
In line with the development of these markets, this year VINITECH-SIFEL has announced a new aim: to increase its overseas visitor base by targeting overseas export markets more specifically in its promotional strategy for the fair. In addition to the major producers that already attend the fair — namely China, the USA, Australia, New Zealand, Argentina and Chile — around 15 other countries with major investment potential in Africa (South Africa, Cameroon, Ethiopia, Kenya, Madagascar, etc.), Asia (South Korea and Azerbaijan) and on the American continent (Canada, Peru, etc.), have been approached for the first time.
In order to recruit these visitors and investors (decision-makers from cross-industry bodies, major industrialists, landowners, directors of cooperatives and elected representatives, etc.), VINITECH-SIFEL's teams can rely on a network of professionals (PROMOSALONS, INTERCO, EQUIPOTEAM, SERVICOM, ALSIL) who implement a massive promotional scheme through around forty delegations on all five continents.
*Source: International Organisation of Vine and Wine (OIV)
Business Meetings: Simplicity, Efficiency And Opportunities!
In 2016, the International Business Convention changed its name to "Business Meetings".
Organised in collaboration with the European Enterprise Network (EEN) and CCI International Aquitaine, these trade meetings retain all of the ingredients that have made them such a success since their creation in 2012: opportunities to make contact with decision-makers and buyers from France and all over the world, and arrange tailor-made business meetings: 30-minute discussions in private but friendly surroundings, while benefiting from a selection procedure for potential partners (suppliers, distributors and importers, etc.) and an efficient and free appointment-making service via the trade fair website, which is reserved for visitors and exhibitors at the fair.
In 2014, the three-day event hosted around fifty targeted meetings, a third of which led to a commercial intention. Bolstered by this satisfactory record, in terms of both the quality of the exchanges and the diversity of the participants from around ten countries, the organisers have stepped up the canvassing of national and international suppliers for the 2016 edition: in this way, the wine packaging sector will be strongly represented.
Spotlight On The World's Vineyards In The International Village
From Spanish Rioja, Hungarian Tokaj, and Italian Bardo to Tunisian Mornag and Croatian Prosek… wine will be transcending all borders at the VINITECH-SIFEL International Village! Within this area occupying a central location at the fair, eight to ten wine-making countries or regions will be inviting visitors to discover their vineyards. These will include "heavyweights" such as Italy, Spain and Portugal (the world's 11th biggest wine producer in 2015) as well as Hungary (13th biggest producer), but there will also be rising stars such as the Araucania region of Chile: situated in the middle of the country, this is the country's 9th biggest region and has been producing wine since 1890. 7.4 hectares of vines are cultivated in this area today with the main varieties being Chardonnay, Pinot Noir and Cabernet Sauvignon.
At each stand, during this programme of visits to the world's vineyards, representatives of the wine-growing sectors will be offering tastings of their countries' wines. The attending delegations will also be presenting conferences on the wine markets for each country.